ABOUT ME
Hi! I'm Rafaella, multidisciplinary creative with more than 6 years of experience in fashion, storytelling, and content creation/edition across multiple platforms. With a meticulous eye for concepts, layout, and design, I focus on making content clear, intentional, and on-brand while shaping ideas into thoughtful, well-crafted projects.
CREATIVE & ART DIRECTOR
Creative direction begins with a strong narrative. I build visual worlds that are driven by story, tone, and emotional clarity. Whether leading a campaign or developing a brand identity, I focus on aligning every creative detail with a cohesive and thoughtful concept. I’m constantly searching for the “why” behind a project, and shaping it into something that feels intentional and well told.
DIGITAL DESIGNER
One of the first experiences I had in the creative world was as a graphic designer. It is a passion I often pursue as a freelancer with much love. Design is everywhere you go, and I'm constantly feeding my brain with it.
VISUAL STORYTELLER
To be able to communicate through images is something I have done for as long as I can remember. Photography is one of my favorite ways of expression. I like to call myself a visual storyteller.
