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Vestir Un Perfume
Project type
Product creative direction and development
Date
2022
Location
Barcelona, Spain
For this project, along with my 4 peers, we were given a scent as a starting point and needed to create a perfume with its complete visual universe. Keeping in mind that this was a very conceptual and artistic project, we could really experiment with our ideas. After a long process to get to our concept, we focused on the essence and emotions of people, representing through our aesthetic the transparency of the souls. After several tests, we wanted our packaging opening experience to feel like skin tearing apart; that's how we landed on crafting an alginate box so the user could tear it with their hands and make this process a very sensory experience.





























